We take a look at some some of the brands that celebrated Maori Language Week. Ka mau te wehi! (Awesome!)
In the 2013 census, 21.3 percent of the population identified themselves as being able to converse in Maori, continuing a downward trend for the language. Now, in an effort to keep the language alive for generations to come, local brands are marking Maori Language Week with some lessons.
Last month, Spark released a new brand platform in the form of an ad about how ‘little can be huge’ and now to mark Maori Language Week, the telco has translated the message in te reo. Check out their Facebook page for the full video.
In an effort to ensure Māori place names are pronounced correctly, Vodafone teamed up with Temuera Morrison to explain the the need to protect our national language. Find out how you can help here.
3. Air New Zealand
Air New Zealand created a badge to help customers identify Māori speaking cabin crew, inflight. This badge is now being made available to all fluent speakers of te reo Maori. See more here.
4. Maori Television
We got together with Māori Television and created some wicked animated GIFs that you can share to Facebook and use in Facebook Messenger. Check out the full project here to see how you can get you hands on them.
5. Te Taura Whiri i Te Reo Maori
Te Taura Whiri i Te Reo Maori released a bunch of cool content to use in everyday situations, like how to order a coffee, or going to a rugby game. How many phrases can you use?