Auckland: 19 April 2018 - book tickets here

Check back soon for tickets to Wellington and Christchurch


Client Attraction & Relationship Building Skills

A common headache for creatives is how to attract the right clients, influence them to collaborate on great creative briefs and get buy in to creative ideas. How do you deliver amazing quality work, collaboratively and effectively with your clients? What causes great ideas to not get approved, or a client asking for the logo to be bigger? This workshop carves through questions like these as easy as a hot knife through butter.

This workshop helps creatives identify key sales skills that will benefit every aspect of their business, along with key insights to using the Creative Process to achieve better results with clients.

Well cover stuff like:

Client Attraction

  • How to create a clearly unique position for your agency, to ensure you stand out and gain the respect you deserve.
  • How to develop a new business development strategy to attract the right kinds of clients that will empower your creative vision.
  • How to structure your initial meetings with new businesses, to position your agency for a truly creative relationship.

Client Relationship Building

  • How to shape the clients brief, to provide a clear approach forward - without suicide deadlines or pauper budgets.
  • How to present your creative thinking to get genuine buy in and lead the creative process, to achieve the best results.
  • How to deal with objectives and concerns, by inspiring your client to see a better path than increasing the logo, making everything 100pt.
  • How to use your core skill of creativity to increase client budgets and win more of your clients account.

Taught by Johnson McKay, award winning Creative Director at Fly. Johnson’s insights come from 20 years in sales training and development, as well as creative direction for brands as diverse as Air New Zealand, McDonalds, Fisher & Paykel Healthcare and Māori Television.

Auckland: 19 April 2018 - book tickets here

Check back soon for tickets to Wellington and Christchurch