In Partnership with Design Assembly, join us as we spread this exciting workshop throughout Aotearoa.
Auckland: Friday 20 April. Book tickets from Eventbrite
Check back soon for tickets to Wellington and Christchurch
Nau mai, haere mai!
There is a growing demand for authentic products, experiences and connection with people and community. This has created a growing desire to authentically engage with and share Māori culture, narratives and forms of expression. This workshop, will help anyone who would like to explore andunderstand, in a supportive and accepting environment.
Presented by Johnson McKay (Ngāti Kahungunu, Tainui Waikato, NgātiPorou), the workshop explores three key aspects to using Māori design:
We review a broad spectrum of historical and contemporary case studies of Māori design to define the purpose of different forms of Māori art forms and how we can apply these to contemporary applications. Of importance is what is traditional vs modern, authentic vs inauthentic Māori design.
Gain a deeper understanding of key aspects of Tikanga Māori and how they assist at protecting and elevating Māori design in a variety of contexts. What are appropriate design narratives and how do you add to the body of amazing work being produced without plagiarising or offending.
We discuss four different kinds of partnership models and help attendees identify which model is appropriate for their aspirations to incorporate Māori concepts into their brand or product. Several barriers are also reviewed and solutions proposed.