This year has been an exciting journey for Fly. We have had the privilege of supporting a wide variety of kaupapa that strengthen and enrich the depth of our nation’s shared culture.
Māori language, values and art forms are an empowering force in how we define our connection to the whenua and to each other. Emerging from this is some of the best design anywhere in the world, with thoughtful, meaningful expressions of cultural identity.
What excites us is the effort to bring all New Zealanders to feel a connectedness to the tangata whenua, while at the same time, empowering all to add their flavour to the cultural melting pot (or hangi pit). For Māori culture to thrive, it needs to be part of our everyday lives, not reserved for the marae or the covers of history books. So the best work embraces authentic Māori narratives, values and aesthetics, while also inspiring and connecting all people to feel a sense of belonging and meaning.
Spark created an exciting new app in collaboration with Te Aka Dictionary and Te Taura Whiri I Te Reo Māori, that recognises anything your camera sees and tells you the Māori word for it. The app has excited users from beginning te reo Māori speakers to the highly fluent.
Designworks Tiaki Promise is a highlight (shout-out to Anzac Tasker. He’s the man). Visit tiakinewzealand.com/ to pledge your support to care for New Zealand’s environment.
White Landscapes and Urbanism’s work with Johnson Witehira brings the depth of meaning found in Māori art forms, a 3km noise wall along State Highway 1 called Te Ara Wai. Stunning work inspired by the water pathways Māori travelled for generations.
This year we received Silver in the Ngā Aho Best Awards and received a Ngā Tohu Reo Māori award from Te Taura Whiri I Te Reo Māori (The Māori Language Commission) for our work with Māori Television. We also toured the motu delivering workshops on Māori design principles with Design Assembly. It's inspired us to continue contributing to an exciting chapter in New Zealand's cultural journey.
Nei au e tuku mihi whakamiha ki ngā kaitā i hanga rātou i ngā mahi toi i roto i te pānui nei. Mauriora, Johnson McKay.
Pepeha - Designworks
Tiaki Promise - Designworks
Te Kawa o Te Uruwera - Law Creative Group
Te Ara Wai - Johnson Witehira
Taniwha Wallpaper - Johnson Witehira
Ngā Whāriki Manaaki - Neil Pardington Design
Te Whāriki Kiokio - Mahi Tahi Studio
Māori TV Giphy Channel- Fly
Connecting Through Kōrero - Fly
This Is Me - Fly