An L&P Summer - Vol 2

Every year Kiwis come out of their winter hibernation and head for the beaches, rivers, rolling hills and tiny towns that make Aotearoa choice. L&P is the taste of summer, so we gave them a shout out with this campaign across packaging, in-store, print and online.

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Campaigns | Packaging | Social | Strategy | Activations |

New Board Shorts For An Iconic Brand

Summer is the time many people get out of the boardroom and into their board shorts, celebrating summer and letting their love handles hang out. This choice little campaign was all about having a presence in those tiny towns and summer hot spots throughout the country.

The limited edition can was the hero. But to herald his glory, we created a series of localised street posters, with customised messages, welcoming people to towns like Paeroa, Whangamata and many others and letting them know where they can get a cold L&P. Gas station punters were especially lucky to score a free sipper cup to keep their L&P extra chilled for their road adventures.

A mix of disruptive packaging, creatively placed media, engaging social content and in-store tom foolery!

Contributors

Client - Coca Cola Amatil - Angela Broad
Strategy & Creative Direction - Johnson McKay
Illustration - Toby Morris
Design - Jason Fantonial, Storm Smith
Photography - Jared Cleark
Production - Melody Casse
Media Strategy - Ikon Group

"Nimble, strategically creative and bloody nice people spring to mind when working with Fly. Fantastic listeners who aren’t afraid to have their ideas shared and built on from other stakeholders in the business."

ANGELA BROAD - MARKETING MANAGER, CCA SPARKLING