McDonald’s Summer Campaign

McDonald’s approached us looking for a creative idea to surprise and delight their customers over summer. We created a concept that delivered a powerful in-store, out of home, on the screen and in the boot of your car experience.

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Services

Strategy

Design

Packaging

Creative Content

Social

Services

Strategy | Design | Packaging | Creative Content | Social |

Take Summer With You

We’d worked before with the McDonald’s marketing team and they knew our passion for telling New Zealand stories. So they got us back in to create. Their initial brief was to create a really exciting summer gift with purchase and limited edition summer Share Box. We presented a creative concept for an above the line campaign, drawing customers in and delivering a powerful in-store experience.

We collaborated with Greg Straight, a New Zealand artist to capture the quintessential Kiwi summer experience, from which we created a series of limited edition summer tote bags and Share Box artwork. It brought a fresh new buzz to the McDonald’s brand that excited the whole business. The artwork was then used as animated content for TV, social, outdoor media and in-store branding in iconic summer spots throughout New Zealand.

Results

The collaboration of agencies, artists and McDonald’s produced some stella results. Sharebox sales expectations were exceeded. Response from the public was unanimous - they want to see this again from McDonald’s.

Engagement levels on social media were 70-100% increased due to the fresh content, with over 3,000,000 views of the campaign online. I’m Nooicing your Nooice everybody!!

Contributors

Client - Nikki Jeffcote, Brand Manager
Creative Direction - Johnson McKay
Illustration - Greg Straight
Design & Creative Content - Jason Fantonial
Photography - Jared Clark
Media and Retail Assets - DDB
Instore Branding - DDB
Social Content - Johnson McKay