SKY Television

SKY New Zealand has been breaking entertainment history for over 25 years. We were asked to create an anniversary celebration that engages staff, media, SKY customers and fans of great tv.


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Brand Identity | Design | Video Production | Branded Collateral |

Ever since Adam and Eve tasted the forbidden fruit, good and evil has been on the tip of our tongue ... and it's delicious.

So good, it's evil.

We are drawn to both the bitter and the sweet. It's what makes us human and drives our fascination in the human story. We crave the clash of good and evil, the battle between heroes and villains, the inevitability of triumph or tragedy. It's what keeps us on the edge of our seat. Why we yell at the screen and cry tears of joy...or pain. It's why we love great tv.

Creative Brief

SKY New Zealand has been breaking entertainment history for over 25 years. We were asked to create an anniversary celebration that engages staff, media, SKY customers and fans of great tv.

The Brand Identity

We wanted to create a logo that felt celebratory without using the traditional ribbons, stars or sunbursts. We were inspired by how RGB images are created on tv screens. When you're up too close, they become mesmerizing patterns that sparkle, almost like digital confetti. From that inspiration, we created the 25 Anniversary logo, made up of thousands of pixels of RGB colour. We then animated it using an algorithm to displace all the pixels and rebuild the 25 device.

The Creative Story

To tell the story of great tv, we created a collection of 5 artworks, each in the shape of the number 25. We were inspired by the fact that the 2 and the 5 are mirror opposites of each other. Two sides of the same story. Opposites caught in a love hate relationship. That became our muse for the artworks. The 2 and the 5 each tell a different part of the same story.


Heroes & Villains
Good and evil clash for supremacy. Fans pray the battle with never end between heroes and villains.

Art & Anarchy
All creative endeavours rebel against the status quo and challenge the line between art and anarchy.

Triumph & Tragedy
For the fans, the final tick of the clock crowns the winner and compels tears for the loser.

Good & Evil
Modern drama blurs the line between protagonist and antogonist. Walter White is our white knight and black scourge. Don Draper is admirable and despicable. For the fans, we are enraptured with both sides of good and evil.

Glamour & Grit
Humanity yearns for immortality and reality tv is the new elixir of life. From icy mountain tops and kitchen battle zones, to pampered, platinum encased celebrity lifestyles. We watch as reality tv reveals their glamour and grit.

The Campaign

Rolled out across web, social, PR and SKY's owned channels (TV, e-newsletters, print magazine etc) the campaign celebrated 25 years of great tv, and directed people to a website to win 25 major fan prizes, like being on set with Game of Thrones, or VIP experiences at the Rugby World Cup.

Contributors

Creative Direction - Johnson McKay
Design - Jason Fantonial
Animation - David Way
Campaign Management - Belinda Gliddon


Client Side

Maurine Talpin - Head of Brand
Shannon Brown - Campaign Coordinator
Michelle Denize - Brand Manager