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Gary Mulholland at TV2 asked us to engage journos and fans in the new season launch of the Walking Dead. We created a PR Kit as impacting as a sledge hammer to a walkers decaying brain stem
Creative Strategy | Design |
We were asked to create a PR kit as impacting as a sledge hammer to a walkers decaying brain stem. Tan put down his sandwich immediately.
To tell the story of survival in a post-apocalyptic world we created a survival case that held a genuine NZ Army swiss army knife, an assortment of weapons, combat rations and binoculars. The survival guide tutors a survivor through the essential strategies of arming yourself, evading capture and how best to fight off a walker attack.
The excitement by journos and fans was frenetic, spreading like a virus!
Creative Strategy - Johnson McKay
Art Direction - Johnson McKay
Design - Tanmay Desai
Campaign Management - Jay Watson