Designing An Authentic Aotearoa

17 Aug 2020

Join us in Auckland or Wellington to gain the insights into how to design an authentic Aotearoa, shaping how we express our national identity through the meaningful application of Māori cultural narratives and aesthetics.

AUCKLAND WORKSHOP

Date: October 22 @ 9:00 am - 3:00 pm

Prices: $400+gst Professional | $300+gst Design Assembly Friend | $100+gst Student

To buy tickets, click here

WELLINGTON WORKSHOP

Date: October 9 @ 9:00 am - 3:00 pm

Prices: $400+gst Professional | $300+gst Design Assembly Friend | $100+gst Student

To buy tickets, click here

Design has a major influence in how culture, society and perceptions are shaped and defined. Globally, there is a hunger for authentic brands, experiences and connection with people and community. This has created an increased desire to authentically engage with and share Māori culture, narratives and forms of expression.

This workshop is to define how the creative community can design a culturally authentic Aotearoa. It will help anyone who would like to explore and understand Māori design, in a supportive and accepting environment.

The workshop explores three key aspects to using Māori design:

Purpose

We review a broad spectrum of historical and contemporary case studies of Māori design to define the principles of Māori art forms and how we can apply these to contemporary applications. Of importance is what is traditional vs modern, authentic vs inauthentic Māori design.

Partnership

We discuss different kinds of partnership models with Iwi Māori and Māori artists identify which model is appropriate for their aspirations to incorporate Māori concepts into their brand or product. Several barriers are also reviewed and solutions proposed.

Protection

Gain a deeper understanding of key aspects of Tikanga Māori and how they assist at protecting and elevating Māori design in a variety of contexts. What are appropriate design narratives and how do you add to the body of amazing work being produced without plagiarising or offending.